Market shaping refers to a strategic approach where organizations or entities actively influence and design market conditions to create favorable environments for specific outcomes. This involves changing the dynamics of supply and demand, altering competitive landscapes, and stimulating innovation. Market shaping can include efforts such as developing new business models, fostering partnerships, influencing policy, or investing in infrastructure to enable or enhance market function. The goal is to create value, not just for the organization itself, but also for consumers and other stakeholders, by ensuring the market serves broader societal needs and promotes sustainable growth. Market shaping is often distinguished from traditional market-making, as it is more proactive and seeks to drive significant change within the market rather than merely responding to existing market conditions.
Blockchain-based tokenisation in real estate allows fractional ownership, making property investment accessible to a broader audience. The Lumia Towers project in Istanbul exemplifies this shift, utilizing Polygon's blockchain for secure…