Prop-Tech, short for property technology, refers to the use of technology and software solutions in the real estate industry. It encompasses a wide range of innovations aimed at improving the buying, selling, leasing, and managing of properties. Prop-Tech includes tools and platforms like real estate market analytics, property management software, virtual and augmented reality for property viewing, online listings, and transaction management systems. The objective of Prop-Tech is to make real estate processes more efficient, transparent, and accessible, thereby enhancing user experience and optimizing property transactions for stakeholders such as buyers, sellers, investors, and property managers.
Tržište nekretnina prolazi kroz tehnološku transformaciju potaknutu tehnologijom nekretnina (prop-tech). Prop-tech integrira algoritme, automatizaciju i analizu podataka kako bi stvorio pametne i adaptivne zgrade. Ovaj novi sektor fokusira se na…